I have extensive experience overseeing strategic campaign management from start to finish – beginning with idea development and content creation, through implementation, tracking, and real-time optimization, all the way to analyzing and reporting results. I find genuine joy in seeing a well-planned campaign come to life, ensuring every stage is intentional, effective, and aligned with broader goals.

With over 13 years of hands-on experience in digital advertising, I’ve successfully created, managed, and optimized campaigns across both Google Ads and META platforms. I’ve led the strategy and execution for more than 60 simultaneous campaigns, balancing performance goals with creative strategy, and delivering measurable results through deep analytics and continuous refinement.

Over the past 10 years, I’ve successfully led re-branding and re-marketing efforts for more than 35 accounts – transforming outdated brands into refreshed, compelling identities that resonate with modern audiences. From developing the new brand vision and voice to crafting a strategic go-to-market plan and executing every detail of the rollout, I thrive on turning something familiar into something exciting and effective.