A Successful Marketing Plan
Marketing is all about exposure, growing your business, and connecting with the right people. I have managed a extreme variety of different Marketing Plans. Plans that are starting from the ground up, plans that we are taking over, and plans that need an overhaul. I believe I excel in all 3 of these categories. I appreciate taking a brand or product that is in undesirable condition, rework it, and send it back out into the world to perform much higher. I also appreciate projects that I start from scratch and get to set up property from the get-go. I don’t believe any Marketing Plan is perfect, but I enjoy the task of doing everything in my ability to make it as close as possible!
Strategy
My strategy in creating the nearly perfect Marketing Plan starts with extensive background research. Spending time to learn the product, learn the area, learn the goals are integral in a successful launch (or re-launch). After gathering as much information as I can, the strategy portion can begin. It’s important to me to understand the end goal, budgetary restrictions, and progress check points in this phase.
Campaign Management
After the Strategy is in place, we launch! This phase of the Marketing Plan involves nearly constant overview and communication. First impressions are everything in the Marketing world and launching a campaign is no different. Overseeing content, spend, and keeping communications open are top priority in this phase.
analytics
Every successful campaign has proven results. If you aren’t able to show the growth, track the leads, and prove the data, you will be blindly spending money…and no one wants that. Early in the campaign process I like to track analytics daily. Obviously, as campaigns settle in, this can move to bi-weekly or monthly reporting. I’ve never seen a project with too much data!
forecasting
Having all that data is a waste if you don’t use it! Analyzing the information coming in and making adjustments are the keystone to long-term success in any campaign. Learning what works and tracking the trends allows for changes to be made before it’s too late. The ability to make slight adjustments in campaigns that are seemingly performing well is one of my top skills.
Over the past 6 years, I have successfully launched re-brand campaigns for 34 separate accounts. This has included everything from new logo design, new taglines, a new story to tell, new social media accounts and all content associated, new websites (all copywriting, photography coordination and selection, backend SEO/meta data association), digital marketing (in-house creation and management of Google AdWords campaigns and Meta social media campaigns), email marketing (copywriting templated emails for each property specifically), all print marketing materials, and all online listings.
Creating these new brands and new stories not only provides a more elevated look, but also gives me the opportunity to tell the story of who we are and what we are set to accomplish.